For many years, Facebook, Instagram, and Twitter have dominated social media and served as virtual hubs for netizens around the world. Right away, it became a staple source of information, entertainment, and even products and services! When social media boomed, entrepreneurs were quick on the uptake and started taking their businesses through these social media giants via web marketing, and online advertising.

This year, a new social media app is taking the virtual world by storm. This particular software– initially made to share short entertainment videos– is now leading the charts of social media engagement rates. Now you might be wondering what it is, well it’s none other than TikTok!

The Rising Star Known As TikTok

TikTok first launched worldwide in 2016 as a mobile app that allows users to create short videos that range from 15 seconds up to 10 minutes. The most popular videos on the app are pranks, stunts, jokes, songs, dances, and animations with about 90% of its users spending time with the app daily.

In just the first quarter of this year, TikTok now has over one billion monthly active users worldwide! According to SocialInsider, TikTok is also the most engaging social media platform of the year with about a 5.96% average engagement rate and it’s a cut above the other social media platforms.

Image Source: https://www.socialinsider.io/blog/social-media-industry-benchmarks/

TikTok’s rise to stardom can be attributed to its unique design where it’s centered on featuring short videos, while making it easy for users to navigate through the app. It caters mostly to people with short attention spans, especially those who are averse to watching long videos. Its popular hashtag trends and challenges also gave more opportunities for its users to gain fame, and increase their popularity. The steady increase in TikTok’s popularity and social media engagement caught the eye of many entrepreneurs that are engaged in social media marketing.

Businesses Entering The TikTok Space

Since the dawn of social media, E-commerce has become a necessity for entrepreneurs worldwide. Business owners share their products, and services through digital marketing, and online advertising. Most popular businesses look into Facebook, Instagram, Twitter, and even YouTube to gain potential customers.

And with regard to TikTok’s rise in popularity, some entrepreneurs have shifted their focus to the video software app. From Automotive to Fast-Moving Consumer Goods (FMCG), various industries have taken the step forward in viral marketing by creating TikTok content of their own either through their official channels or content creators.

Image Source: https://www.tiktok.com/@topgearph/

Although not every industry can meet instant success in creating a solid TikTok presence as the users– despite numbering in billions– have preferences in what content they want to see. TikTok’s unique algorithm also ensures that a user’s interests will take priority in their feed as they scroll down various content on the app.

For example, the engagement rate of the Arts & Crafts industry on TikTok numbers around 4.54% compared to the FMCG Food industry which is a whopping 15.82% which pretty much tells the story that users are more interested in content about food than arts and crafts. Although it doesn’t mean that the prior industry won’t make waves in the popular video app. It’s simply a matter of creating the proper marketing plan while getting familiar with the content around the app.

Social Media Marketing In TikTok

Creating a solid social media presence can be quite the daunting task, and would often require a lot of trials and errors– especially through TikTok where the main attractions are short, entertainment videos. Simply having basic knowledge about the app isn’t enough to make waves, especially since the competition in content creation amounts to billions. 

Image Source: https://www.tiktok.com/@goodburgered/video/

However, some brands have become quite successful in creating a TikTok presence like Chipotle which received over 250,000 video submissions during their six-day GuacDance Challenge in 2019. Another brand called Gymshark took it to creating ambassadors in TikTok to maximize their online reach. They also have one aspect in common in their success, and that is transforming their advertising into TikTok viral content. The simple act of assimilation on what trend goes viral at a certain point in time can be the next big hit for your brand!

Strategy is the key to social media marketing, and it’s also more important to work with the right people that can create the appropriate content for your brand, and the app you’re willing to dive into. If you’re an entrepreneur looking to dive into the massive hit that is TikTok, then you might need a squad of professionals who can help turn your brand into a viral trend! 

Argo/Squad can be the right team for that sole purpose. We can help you solidify your online presence on various social media platforms, and breathe life into your products and services. All you have to do is set up a discovery call with us at www.argosquad.com!  Your journey through e-commerce success can begin here!

Article Sources:

https://www.socialinsider.io/blog/social-media-industry-benchmarks/

https://digitalmarketinginstitute.com/blog/an-in-depth-look-at-marketing-on-tiktok

https://en.wikipedia.org/wiki/TikTok#Demographics

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