Magento is the most popular ecommerce software used by many brands worldwide according to Ecommerce News Europe. The software was first released in 2007 and it eventually became the fastest growing and most widely used ecommerce platform in 2016 with an impressive client roster including Coca-Cola, Burger King, Nike, Christian Louboutin and Ford.
Most of open source platforms struggle to provide businesses with power, flexibility and scalability but Magento completely differs as it combines all three qualities to launch top-of-the-line e-shops.
Magento was originally developed by Varien, a private company located in California which owned another company called osCommerce. The two teamed up but eventually went on their separate ways. Magento was acquired by eBay and was sold later on to Permira. Currently, Magento is owned by Adobe.
Interestingly, Magento was born as Bento during its beta version. However, due to legal issues it was changed to its current name. If you are still curious, no, it was not from the color Magenta. Although they used that color for a while, they eventually used orange for corporate branding.
So, why is Magento called Magento?
Because it’s creators where geeks probably just like you! The name was derived from a type of RPG character called a mage. Mages are creature types that cast spells to defend and inflict damage.
Magento’s first full release was in August 2008. Like magical charms, it was an instant hit. A decade later and it’s still the most popular ecommerce software among Fortune 500 companies. The platform is known for its reliability, scalability, user-friendly management tools, customization, and extensive online community and resource library.
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Tell us how we can help. At ARGO/SQUAD, we don’t only have a Magento-certified team but we also have the expertise and passion of an ecommerce merchant. Check out the fourth largest ecommerce platform in the Philippines, argomall.com, and see how we do our magic. We are excited to work with you! For more information, contact firstname.lastname@example.org.