The COVID-19 pandemic has disrupted many lives and businesses in epic proportions, especially our sales teams. As the pandemic continued to rise, customer demands and expectations went along with it. Furthermore, consumers became more reluctant to make commitments and continue to watch their spending. Meanwhile, creating compelling solutions, overcoming objections, and closing sales have grown more complex. As the lack of face-to-face meetings continues to hamper pre-pandemic strategies, our salespeople have to be more creative with their sales pitches. How do you boost your sales team’s motivation in this new normal?
A study by McKinsey & Company showed that the majority of executives surveyed believe that experimenting with and investing in digital technologies played an important role in helping companies navigate successfully through the crisis. Moreover, the respondents also noted that the biggest difference between successful companies and others include talent, the use of cutting-edge technologies, and a range of other capabilities.
The pandemic has forced many of us to change how we work and adapt to a sudden shift in consumer behavior. And, sales took a major hit from this. Similar to choosing the right shoes for running, using the right tools makes a huge difference in how teams work remotely, especially in sales and lead generation.
A customer relationship management (CRM) tool is a great way to help your organization work seamlessly across teams. From your customer support, marketing, and sales teams, an effective CRM can accurately streamline your sales pipeline so that no context is lost as your leads move along. With this, your salespeople are able to focus more on building relationships with your clients or customers rather than spending their time updating data sheets and going back and forth between teams.
ARGO/SQUAD is an official solutions partner of Zendesk in the Philippines. Zendesk was named as a “Leader” in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center.
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